Category Archives for "Blog"

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3 Biggest Digital Marketing Challenges Faced by Businesses All Around the World

We asked clients in USA, UK, Australia, Canada and India about their biggest digital marketing challenges of 2018 and upon organizing all of them we were able to divide them into three main buckets:

1. “Google Ads are Very Expensive!”

Over the period of time, as the competition is growing, Google Ads are getting more and more expensive. They are so popular because their targeting is so accurate that the number of conversions arising from Google Ads is generally higher than those from any other sources, with the equal number of clicks.

Solution – In order to maximize the number of conversions from Google Ads, it is now imperative for every business to use re-targeting (or re-marketing). This is a technique through which an online visitor who has already visited a website can be shown ads related to that website on platforms like Google Display Network and Facebook.

Example – A Google Ads gets 100 visitors to your site by spending $100 daily. 5 of those 100 people get converted daily. What about those 95 people who left without any conversion? These 95 people can then be re-targeted through Google Display Ads and Facebook Re-targeting Ads so that they can learn more about the business and get converted. Of course an additional budget would be required for this but that would be quite less as compared to the initial Google Ads budget. This is the power of leveraging the Google Ads visitors who have the intent of using your brand.

Expected Results – 5% Conversion from Google Ads (already happening)

3% NEW Conversions from Facebook Ads

2% NEW Conversions from Google Display Ads

The total conversions double overnight.

The best part of it is that as Facebook is learning more and more about your audience and which type of audience is converting, you can always build a look-alike audience which can be directly converted through Facebook Ads. There would not be any need to use Google Ads in this case.

Enhancement – This method can also be used for Native Ads since they are still very cheap and can generate a lot of traffic at a very affordable cost.

PS: Let me know through a private message if you want to learn more about the power of Native Ads.

2. “We are on page one but still not making any sales!”

While some digital marketing companies focus on getting on page one, there are only a few companies who care about the client’s business. Focusing on conversions is much more important than focusing on traffic.

Solution – Conversion Rate Optimization (CRO). For those of you who have not heard of this, CRO is a technique through which your conversions and sales can be increased with the same amount of traffic that you have currently. There is no need to grow any traffic or rank on page one for any keywords in CRO. Its all about how to get better conversions.

Focus – The CRO process focuses on the following aspects of your site:

• Loading Time
• User Engagement
• Bounce Rate
• Funnels
• Conversions

Example – Kapil’s website gets 100 visits daily and has a 5% conversion rate. After CRO is done for the website, the conversion rate becomes 10%. With all the funnels being implemented, the conversion rate grows at an additional 5% on the backend, thereby, having an increase of 3 times the original conversion rate.

Enhancement – Adding things like live chat, exit popup, incredible offers that the customer cannot refuse and modifying the elements on the landing page, the conversions can really increase to a higher level.

PS: If you want to learn more, here is my data-backed post covering CRO https://www.magicwandlabs.com/5-instant-changes-your-business-website-boost-leads-up-kapil-ochani/

3. “We have brand traffic but our online reputation is bad.”

Many brands or people have a good amount of searches for their names, however, things like bad reviews, local news, bad publicity and negative SEO can affect their rankings and conversions in the search engines.

Solution – Online Reputation Management (ORM) is a part of an online marketing strategy where the clients show only those results to their customers which actually matter for their businesses. This involves the placement of good properties higher in the search results while the not so good ones are pulled down and buried on the second page of Google.

Example – Kapil is a good brand but his competitors are doing negative reviews for him and hurting his reputation online. Kapil gets the online reputation done and when someone searches about Kapil online, they only see the positive results while all the negative strategies, applied by the competitors, rest in peace, on the second page of the search engine.

Enhancement – This technique can be used to completely dominate the first page of search engine results where only the brand owned properties like website, Facebook page, LinkedIn page, Youtube videos etc. are ranking. These properties can be easily controlled by the brand at any point of time.

PS – Here is my post on the 5 things that you can do today to manage your online reputation https://www.magicwandlabs.com/5-things-you-can-do-today-manage-your-online-kapil-ochani/

Have questions or want to send me a feedback? Connect with me at +91 9899000455 or just send me a private message.

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Doctors Alert! 5 Important Things we look at Before Working with Our Medical Profession Clients

Here is a list of 5 simple things we look at before we decide to take on a client related to a medical profession such as a surgeon or a senior doctor in order to grow their business:

1. Ability to Expand is a MUST– A lot of clients have left us in the past due to the fact that they were getting a lot more business than they could handle. Their inability to expand and delegate work makes them a bad fit for us.

Example – If a surgeon can do 2 surgeries in a day and we bring them 10 new patients, they should be able to handle them as well. This can be done with the expansion of their team as well as hospital locations.

2. Having Single-Track Mind is a No Deal – There are people who believe that their targeted traffic can only be brought from Google. In reality, there are multiple traffic sources and various ways through which high-quality audience can be gained for a website which would result in high conversions as well. Having an open mind and believing the data is all it takes for a client to trust us and follow our provable approach.

3. Low Budget is a Constraint – I agree that most of the people have budget issues but if we are providing you with great leads which are converting as well, then scaling to new heights should not be a problem. Everything comes down to ROI (Return on Investment) and if you are investing Rs 100 and making anything above Rs 200, the stage is all set for expansion.

PS: I have seen my clients invest Rs 100 and make Rs 10,000 as well. Anything is possible!

4. Right Infrastructure is a Blessing – When the phones start to ring, having the right people with the right infrastructure matters a lot for converting the website audience into loyal customers. The response times, sales scripts, customer capturing techniques, follow-ups etc. all come into play in this battlefield where a customer’s value is very high and closing a sale gives an adrenaline rush to the staff.

5. Following the Processes – We particularly look at this quality in the staff of the clients where we make sure that they are trainable and can follow our process of closing leads and making quick sales. We track every lead and follow up with them to understand their problems and give them great solutions. A trainable staff comes really handy in doing so and this is one of the main reasons why a medical business grows in a very short period of time.

Have questions? Feel free to give me a call at +91 9899000455 for your business assessment, knowing what we can do for your business and what is the possibility of growth in your area of expertise. We have helped many medical professionals see their locations full of patients.

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10 Easy (PAID) Ways to Market Your Brand – If you are missing even 1 of them, you are Losing Money!

1. Google Ads – Google offers 2 major forms of ads: Search and Display. Both hold their own value and are very important for any brand to get targeted traffic from Google.

2. Google Maps – More than the national searches, people prefer local searches. For example, instead of searching for the “best surgeon in India”, they would search for “best surgeon in delhi”. Appearance in Google Map pack is as essential as appearance in the organic search results. The maps also feature call now and message options for easily getting in touch.

3. Search Engine Optimization – One of the best techniques to rank your site and gain more visitors. This is extremely helpful in cases where people do not want to click on ads or where the Google Maps pack is not appearing.

4. Facebook Ads – These are non-intent based ads where people are not looking for your service but they are shown an offer related to your service and they happily avail that. These are a perfect example of you reaching your potential customers instead of them coming to find you.

5. Media Ads – One of the cheapest forms of display ads which can be effectively used to target all the people in one region or country. These ads are placed on sites getting millions of views in a month.

6. LinkedIn Reach & Ads – Having a good circle of professionals on Linked In is also an integral part of any marketing campaign. This helps in spreading the word and also enables you to be established as an authority in your area. Linked In ads add to the charm.

7. Youtube Videos – Video content is one of the top forms of content that is consumed on a large scale worldwide. Making explainer videos about your service and running video ads can definitely help you get a good connect with your audience.

8. Re-Targeting Ads – An impact on a brain is one of the most common ways through which you can get your brand marketed. These ads remind people of your service again and again and help them easily get in touch with you.

9. Niche Related Placements – There are various websites that talk about your types of services online. Having a placement on such sites can get you visitors who like to read and research information online before giving their health in someone’s hands.

10. Bing & Yahoo Ads – Few forgotten search engines like Bing and Yahoo can also be a good source of online visitors. A lot of people have these as their default search engines and often do not go to Google for any help. Targeting them might be worth a shot.

If you are stuck at any point, just let me know, and I would be happy to help.

Need more information about anything? – Just give me a call at +919899000455 or send me an email at kapil@magicwandlabs.com

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5 Things that you can do TODAY to manage your Online Reputation

” Treat your Google page 1 as your business card” – Neil Patel

Reputation Management refers to a set of methods by which you can manage the appearance of a person or a company online. This is mainly done on third party websites which are not in your control.

Here are 5 things that you can quickly implement today to find out how you are perceived online and what are the steps that you need to take in order to improve things:

1. Self-Assessment of the Situation

Search your name, your business name or your business name review on Google. Carefully examine each and every search result. What does the search result look like? Does it have a positive impact on your reputation or a negative one? Do this for the first 20 results and then come up with a list of negative ones.

It is imperative to become aware of your online reputation so that you can take effective measures to make sure to have a good impression on anyone who is searching for you and your business.

2. Google & Facebook Reviews

This applies to businesses who offer products or services. Whenever you search for a business name on Google, there is a widget on the right that shows you what reviews that business has. Similarly, when you search for a business on Facebook, you can see its reviews.

Reviews are one of the most important factors why a customer would prefer your business over another. These are pretty simple to get as well. Just ask your previous and existing customers to leave a review of your product or services by sharing with them the Google Reviews link or your Facebook Page link. Over the period of time, you will get a reasonably high number of reviews for your business.

Special Tip – Be open to the feedback. You never know what is coming!

3. News Appearance

There are times when you or your business is featured in the news for all the wrong reasons. The news sites are so authoritative that they will appear in the first page of search results for years to come. However, there are solutions to this problem.

One of the commonly used solutions is to have an appearance in the news again and let the same newspaper cover you. This would mean a different story and the latest one as well. Most likely, the old news story will be replaced with the new one in the search results. If not, there are various ways to get this done as well.

4. Building Authority

High authority sites get higher priority in search engine results. Building personal and company profiles on various sites would give you added advantages of rankings multiple online properties to rank for your searched terms.

Here are a few options:

• Profiles on sites like Facebook, Linked In, Just Dial, India Mart, Sulekha etc.
• Profiles on category related directories such as Practo (for doctors and hospitals), Find Law (for lawyers), Shiksha (for Educational Institutions) etc.
• Publishing Guest Articles on various sites related to your business.
• Paid Media – Getting exposure on various authoritative sites like Forbes, Times of India, Hindustan Times, Yahoo, Entrepreneur, Business etc.

5. Take Corrective Measures

People do not have the habit of criticizing someone without any reason. If there is a problem regarding your services, you must take corrective measures and make sure to eliminate it.

As far as handling negative feedback is concerned, just be polite and try and understand the situation in which a person has left the feedback. Speak with them regarding the issues they had and try and rectify them. Once they are solved, make sure to contact them and ask for removal or correction of the feedback.

Fact – Very few people will write a positive review if they liked your services but almost every one will write a negative review if they had any problem with your services.

If you are stuck at any point, just let me know, and I would be happy to help.

Need more information about anything? – Just give me a call at +919899000455 or send me an email at kapil@magicwandlabs.com

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5 Instant Changes for your Business Website to boost Your Leads by up to 150% – Data Backed and Proven

Here are five things that we have implemented on our client websites in one single day and have seen leads increase by up to 150%.

1. Conversion Rate Optimization –Red Button vs. Green Button.

Image Credit

While, to a certain number of people, the green buttons on the site looks good, the facts (in most of the cases) tell you that the variants of Red color buttons work really well in terms of a number of clicks. Have you tested which button color converts better for your site?

Test Results from One of Our Clients

More Information on Split Tests – https://www.optimizely.com/, https://conversionxl.com/

2. Capturing the User’s Intent – Adding a Funnel

Each website is a mix of buyer-focused content and generic content. While the generic content focusing on keywords like “How much time does it take to grow hair” is very useful for a site to bring in traffic, the buyer keywords like “best hair growth products”, “best hair transplant surgeon” are the ones that bring in money.

Bringing the users to the right pages of your site and showing them the right sections of your site based on their intent increases conversions a lot.

Image Credit

Having a funnel, adds to the charm. For a user to go from a generic page to the money making page, there needs to be a way and that way is called a funnel.

Test Results from One of Our Clients

3. Spying on Your Users – Installing a CCTV on Your Website

It is very important to understand how your users are interacting with your website. Imagine if you could actually see what they are doing on your site.

Try out Hot Jar and Crazy Egg to check user activity videos & heat-maps and then make content changes according to results.

4. Don’t Let Your Users Forget You – Re-Target Them!

If you are not re-targeting on Google and Facebook, you need to stop doing your business now! Just kidding, but literally, you need to stop doing what you are doing and start re-targeting on these platforms. The re-targeting ads are fairly simple to set up, and with a great offer, you can get amazing leads and conversions.

We have seen a 50-120% increase in leads when we have used Re-Targeting for various types of businesses. It is a strategy of not giving up and trying again & again to turn an online visitor into your customer.

More Information – https://en-gb.facebook.com/business/learn/facebook-ads-reach-existing-customers, https://support.google.com/google-ads/answer/3210317

5. Mobile Traffic is the Key

We have clients which generate between 60-80% of the traffic from mobile devices. This is the main reason why we have mobile-focused websites which open at blazing speeds & convert like a charm. Any business site needs to be responsive to cater to various types of modern devices.

If you are stuck at any point, just let me know, and I would be happy to help. Need more information about anything? – Just give me a call at +919899000455 or send me an email at kapil@magicwandlabs.com